LaVida Massage Opens Franchise in Naperville, Illinois

NAPERVILLE, Ill., December 9, 2009 — Howell, Mich.-based LaVida Massage, a massage center providing health and wellness services, today announced the grand opening of its new Naperville, Ill. location on December 9, 2009. The new location will be owned and operated by new franchisee, Dan Thorstenson.

Located at 2531 West 75th Street, Suite 101 in Naperville, the newest LaVida location offers its clients a therapeutic retreat at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages.

To celebrate its opening, LaVida Massage in Naperville will be offering special discounts of $39.95 for an hour massage to all customers for the month of December.

In his previous occupation as a chiropractor, Thorstenson spent 31 years easing back pain and a wide range of other pains, illnesses and diseases. His interest in LaVida was sparked by his passion for helping individuals, as well as the significant growth experienced in the health and wellness industry. Thorstenson saw an opportunity to offer clients a soothing environment in which to support and nurture their natural well being and personal health. In addition, the business model and LaVida’s high-tech system proved to be a selling point for Thorstenson.

“I see a great opportunity in the LaVida model and I am thrilled to open the first LaVida in Illinois,” said Thorstenson. “LaVida offers unparalleled benefits for franchisees and ensures top quality massage services at the most reasonable price.”

“We are proud to welcome the new Naperville location to the LaVida family,” said John Hoose, founder of LaVida. “As we continue our expansion throughout the U.S., tapping into new states and cities, the LaVida business model just continues to get better and stronger. The increased brand recognition, affordable prices and the continued growth in the health and wellness industry have ensured the success of all of our current franchisees and the future success of franchisees to come.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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MEDIA CONTACT
Amanda Ming
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