Michigan First Welcomes Disney Institute to Metro Detroit

Full-day program explores secrets of great customer service

Lathrup Village, MI – (Feb. 3) – Disney Institute is bringing its renowned professional development program, Disney’s Approach to Quality Service, to Michigan First Credit Union in Lathrup Village on April 11. The full-day event will demonstrate how anticipating and reacting to customers’ needs, wants, and emotions is an integral aspect of delivering quality service and achieving business results.

“Delivering great service is critical for companies looking to survive and prosper,” said Jeff James, vice president for Disney Institute. “This program is a rare opportunity for Detroit area business professionals to go inside the Disney organization and learn innovative, easy-to-implement best practices that can give them the competitive edge.”

The full-day Disney’s Approach to Quality Service program will give participants an insider’s look at business practices that have helped Disney become respected for product and service quality. In 2010, Fortune magazine recognized Disney as the world’s most admired company for quality. Participants will learn how to exceed customer expectations using a well-defined service infrastructure, ongoing research and service standards.

“In an era where everyone is competing for business and market share, excellent customer service isn’t a luxury, it’s a necessity,” James said. “This program is made for organizations – large and small – that are looking to create a service experience that exceeds customer expectations and drives repeat business.”

Program registration is $399 per person (or $349 for those who register before Feb. 29) and includes all course materials. For more information or to register, go to MichiganFirst.com/Disney_Institute.

About Michigan First

Founded in 1926 by a small group of Detroit teachers, Lathrup Village-based Michigan First Credit Union (www.MichiganFirst.com) has grown into a $600 million financial institution serving more than 84,000 individuals and local businesses in Wayne, Oakland and Macomb counties. An industry leader in consumer-focused technology and dedicated customer service, the credit union is also significant supporter of local financial education and community organizations through the Michigan First Foundation, which donates $100,000 to more than 75 local nonprofits each year. For the latest news, and events, Follow Michigan First on Twitter at http://www.Twitter.com/MichiganFirstCU or “Like” Michigan First on Facebook http://www.Facebook.com/MichiganFirstCreditUnion.

About Disney Institute

Disney Institute is the global professional training arm of The Walt Disney Company. One of the most recognized names in professional development, Disney Institute travels the world offering engaging seminars, workshops and presentations, as well as fully customized programming. Immersive learning experiences are also offered at Disney destinations in the United States, Europe and Asia, enabling participants to go behind the scenes and see firsthand how business theory drives operational excellence. The Disney Institute client roster includes Fortune 500 companies as well as a wide range of small businesses, non-profits and government agencies. To learn more, please visit www.disneyinstitute.com, www.facebook.com/disneyinstitute, www.twitter.com/disneyinstitute, or call 321-939-4600.

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