Michigan First Kicks off Search for the Next Young & Free Michigan “Spokester”
By: Amanda Braniecki
Year-long job uses social media to provide fun, helpful money advice to 17-25 year olds
LATHRUP VILLAGE, Mich. – March 11, 2014 – Michigan First Credit Union announced its fourth annual Young & Free Michigan “Spokester” search today. The winner will serve for a year as the spokesperson for the credit union’s education-focused program for 17-25 year-olds and receive a $27,500 salary (with the opportunity for a $5,000 bonus), an Apple MacBook Pro, an HD video camera and a smartphone. President/CEO Michael Poulos made the announcement.
The spokester will have the opportunity to engage with college students through social media, regular community events, daily blog posts and weekly videos encouraging smart financial behavior. The winner will also enjoy use of the Young & Free Michigan car for the year, along with paid gas and insurance. Those interested can visit YoungFreeMichigan.com to learn more.
“College is a critical time for the financial well-being of the next generation and Michigan First is committed to finding fun, engaging ways to connect with them,” says Poulos. “The Young & Free Michigan spokester can truly make a difference by sharing financial knowledge, as well as their passion, to help these students get started on the right financial foot.”
To apply, individuals must be between 18 and 25 years old, willing and able to work full-time, and reside in metro Detroit from June 2014 to June 2015. Applicants should bring their creativity, tech savvy and passion for helping others to a short, 60-second video demonstrating why they would be the ideal spokesperson. They will also need to submit an entertaining blog post on a financial topic, completing their entry by 3 p.m. on April 15. A public vote from April 17-22 will help determine the 10 finalists who will be invited for an in-person “meet up” event before the final decision is made.
About Michigan First Credit Union
Founded in 1926 by a small group of Detroit teachers, Lathrup Village-based Michigan First Credit Union (www.MichiganFirst.com) has grown into a $640 million financial institution serving more than 90,000 individuals and local businesses throughout Michigan. An industry leader in consumer-focused technology and dedicated customer service, the credit union is also a significant supporter of local financial education and community organizations through the Michigan First Foundation, which donates more than $150,000 to local nonprofits and students each year. For the latest news, and events, Follow Michigan First on Twitter at http://www.Twitter.com/MichiganFirstCU or “Like” Michigan First on Facebook http://www.Facebook.com/MichiganFirstCreditUnion.
About Young & Free Michigan
Young & Free Michigan, powered by Michigan First Credit Union, is an ongoing effort to give the 17-to-25 crowd a voice, a head start and useful information about their finances. Current spokesperson Vicky Goldwater uses the site’s blog, videos and frequent community appearances to share insight into the best ways to handle financial issues and encourage readers to take advantage of Michigan First’s First Gear account, tailored specifically to their needs. Learn more at www.YoungFreeMichigan.com.
MEDIA CONTACT
Luke Capizzo
248.258.2333
[email protected]