Mark Apsey Joins Creative Breakthroughs, Inc. as Global Strategic Partner Alliance Manager

, Posted on Jun 11

TROY, Mich., June 11, 2012 – Mark Apsey has joined Troy, Mich.-based Creative Breakthroughs, Inc. (CBI), an industry leader in IT advisory services, network security, integration and infrastructure management strategies, as the company’s Global Strategic Partner (GSP) Alliance Manager in the Alliance Partnership (CAP) program. CBI President and CEO Steve Barone made the announcement.

As GSP Alliance Manager, Apsey focuses on CBI’s go-to market strategy and business development with core strategic partners, including Accenture, PwC, IBM Global Services, CSC and other leading consulting organizations.

“With more than 10 years of experience fostering strategic alliances and partnerships with leading technology firms, Mark has a proven ability to consistently create joint solutions and generate meaningful results,” said Barone.  “His previous experience at international companies makes him a significant asset to our organization.”

Prior to joining CBI, Apsey served in executive-level business development, marketing, sales and relationship management positions. Most recently, he worked as managing director of CNP International, focusing on several IT and software acquisitions and investments. Preceding this role, Apsey was VP of National Account Sales and Marketing Manager at New World Systems, where he managed the marketing division and generated quality leads for the sales team among their strategic alliances.

Apsey earned his Bachelor of Arts degree from the University of New Hampshire. He has completed multiple management and sales training programs, including Miller Heiman’s Strategic Selling course and ADP’s Aberdeen Woods management training.

To download a picture of Mark Apsey, please click below.

Mark Apsey

About CBI
Established in 1991, Creative Breakthroughs, Inc. (CBI), is an industry leader in information technology security, integration and management solutions. CBI provides products and services that help small companies to large enterprises secure and manage IT infrastructure. For more information on CBI, visit, or email


Erin Sabo