Mango’s Newest Product Appeals to International Travelers Who Want to “Talk the Talk” While They’re Walking the Walk
FARMINGTON HILLS, Mich., November 29, 2010 — Mango Languages today unveiled Mango Passport®, its latest language learning product designed specifically for people who enjoy international travel and want to be able to effectively communicate in the country’s native language. Beverly Cornell, director of marketing for Mango, made the announcement.
Created to provide the conversation skills that a traveler needs to successfully communicate and engage with the local population, Mango Passport® also assists the user in gaining an understanding of the new language and culture.
Mango Passport® is designed specifically for use from an individual’s home or office computer or laptop. It differs from other at-home language learning software programs because it goes beyond teaching grammar, vocabulary and conjugation and also provides engaging content, intuitive interactive tools and a comprehensive learning methodology. Users not only learn individual words and phrases but also how to use them in real-life situations. These types of fundamental conversation skills greatly improve a traveler’s ability to navigate an unfamiliar area and interact with the local population, thereby enhancing the entire travel experience.
Commenting on the launch of Mango Passport®, Chief Executive Officer Jason Teshuba said, “The segment of the population that enjoys travel continues to grow, and much of that travel takes place internationally. In fact, last year, United States residents made more than 61.5 million trips outside of the country. Mango Passport® is designed to serve that market. This product gives those international travelers the opportunity to learn a language from the comfort of their own home or office. Mango’s lessons are written and developed by native-speaking teachers who understand the nuances of the language, as well as the culture. Also, since Mango focuses on conversational speaking skills, users will start speaking after just one lesson and will be able to deal with everyday situations — get directions, order a meal, make new friends — after spending only a few hours with the program.”
Mango Passport® is currently available in 17 languages, including French, Spanish, Italian, Mandarin Chinese, Japanese, Thai, Turkish, Farsi, Hindi, Hebrew, English as a Second Language, Russian, Korean, German, Vietnamese, Brazilian Portuguese and Greek. Additional languages will be added in the coming months. Mango Passport® will be available in 29 languages by the end of 2010.
The downloadable Mango Passport® course features 10 chapters and is available for $150 per language. Mango Passport® On The Go! (MP3 audio version with PDF companion guide) is available for $100. The Mango Passport® Bundle, which features all the fun of Mango Passport® plus the convenient audio version of Mango Passport® On The Go!, is available for a discounted price of $200.
Specific languages can be purchased from the main website, but Mango also offers a gift certificate option for the holidays. The certificate enables recipients to choose any language and is available at http://www.mangolanguages.com/store/gift.
A complete list of languages and more program details can be found on Mango’s website at http://www.mangolanguages.com.
About Mango Languages
Founded in 2007, Mango Languages is recognized as a leading provider of foreign language learning programs. Designed by a team of linguists, teachers, software developers, human interface specialists, writers, voice talents and designers, the company’s award-winning language learning system has drawn acclaim from prominent national and international reference groups, educational resources, Web organizations and travel guides. For more information, visit www.mangolanguages.com or follow Mango Languages on Twitter at www.twitter.com/mangolanguages.
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