HOWELL, Mich., December 10, 2009 — Howell, Mich.-based LaVida Massage, a massage center providing health and wellness services, today announced the opening of its Mandeville, La. center. John Hoose, founder of LaVida, made the announcement.
The center is the first of several planned locations in the state of Louisiana. Franchise developer partners Bill Miller and Chuck Turner are currently recruiting franchisee partners to spearhead the regional expansion of the Mich.-based franchise throughout the state.
As previous franchise owners with experience in the salon industry, the men identified an opportunity in the growing health and wellness industry and the largely untapped market for professional massage services in the area. The Mandeville location, which is located at 1976 North Causeway Boulevard in the North Lake Shopping Center, is opening Friday, December 11th.
“Health and wellness is something that’s just not going anywhere. There is so much potential in Louisiana to introduce people to the unparalleled benefits of massage,” said Miller. “80% of the American population has never a massage. This is our opportunity to showcase a service that not only provides immediate muscle relaxation, but that paves the way for continued mind and body rejuvenation—it’s a healthy lifestyle change.”
After their initial introduction to LaVida, the men were immediately impressed by the unique qualities distinguishing the company as a standout in both massage therapy and the smoothness of franchise operation, a stark contrast to their previous franchising experience. LaVida provides attentive franchisee mentorship and overhead marketing support; exceptional customer service; tried and true products; affordable price points; an elegant gender-neutral ambiance; and convenient and easy to navigate online booking tools. Exclusive to Louisiana, a state economy that has seen the worst, LaVida offers customers something to take their mind off the woes of the recession and of the devastation of several natural disasters.
“We are fortunate to have been allowed the opportunity to forge a place for massage in Louisiana,” said Turner. “We have confidence that the quality of our services and the strength of our business structure will prevail regardless of the economic downturn. It is a privilege to be able to provide an outlet that functions first as a business, but that also so positively affects each customer.”
LaVida massage therapy services include relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages and aromatherapy.
“As the health and wellness industry continues to thrive, we are happy to be introducing LaVida to several regions across the country,” said Hoose. “I am looking forward to the coming success of the Mandeville location and the enthusiastic response of the Southern customers as they discover and prioritize great value in personal wellness.”
For the month of December, the Mandeville location will be celebrating its grand opening with special offers, including a free $50 gift certificate with the purchase of another, and one-hour massage sessions for $39.95. For more information, please visit www.lavidamassage.com or call the center at (985) 727-7340.
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.