Life Time Fitness Launches Exclusive Life Time Athletic Brand at CITYCENTRE
By: Erin Robinson
HOUSTON, January 12, 2009 — Midway Companies, a Houston-based privately owned international real estate development and investment firm, announced today that Life Time Fitness has opened its first exclusive health and fitness center brand, Life Time Athletic, at the company’s CITYCENTRE project in Houston. The announcement was made by Brad Freels, chairman and CEO, Midway Companies.
The new Life Time Athletic brand features plush amenities including cherry wood, stone and marble décor, more than 400 state-of-the-art workout machines, 16 tons of free weights, more than 15 invigorating fitness classes and a full staff of certified personal trainers to ensure that individual fitness routines are unique and personalized.
Life Time Athletic club at CITYCENTRE also features LifeSpa, a full service salon and spa offering the best in massage therapy, body wraps and sauna and steam rooms. In addition to the spa and salon, is LifeCafe, a café that serves nutritious meals and snacks all day including shakes, bars, multivitamins and supplements. Customers can also visit the Poolside bistro that accommodates patrons enjoying the outdoor poolside sun deck and complimentary lounge chairs.
“Life Time Fitness chose CITYCENTRE to unveil its new three-story, 144,000-square-foot Life Time Athletic brand because both are true representations of luxury and sophistication,” said Freels. “Life Time Athletic is ideally positioned with its upscale amenities, spa and poolside restaurant for the affluent market we serve.”
CITYCENTRE is a $500 million development and covers 1.8 million square feet. The new center reflects the next generation of mixed-use development and will be a distinct blend of elegant retail shops, fine dining, state-of-the art offices, distinct metropolitan homes and world-class hospitality, all in one 37-acre pedestrian-oriented environment. CITYCENTRE is located between I-10W and the Sam Houston Tollway/Beltway 8.
Click to download photos of Life Time Athelic at CITYCENTRE
About Life Time Fitness, Inc.
Life Time Fitness, Inc. (NYSE: LTM) operates distinctive and large, multi-use sports and athletic, professional fitness, family recreation and resort and spa centers. The company also provides consumers with personal training consultation, full-service spas and cafes, corporate wellness programs, health and nutrition education, the healthy lifestyle magazine, Experience Life, athletic events, and nutritional products. As of September 15, 2008, Life Time Fitness operated 76 centers in 17 states, including Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, Nebraska, North Carolina, Ohio, Texas, Utah and Virginia. Life Time Fitness is headquartered in Chanhassen, Minnesota, and can be located on the Web at lifetimefitness.com. LIFE TIME FITNESS, EXPERIENCE LIFE, and the LIFE TIME FITNESS TRIATHLON SERIES are registered trademarks of Life Time Fitness, Inc. All other trademarks or registered trademarks are the property of their respective owners.
About Midway Companies
Houston-based Midway Companies is a privately owned international real estate development and investment firm that has provided the highest level of quality, service and value to its clients and investors for 40 years. The Midway portfolio of projects completed and/or under way consists of approximately 32 million square feet of properties ranging from office and industrial facilities, corporate headquarters, mixed-use centers, business and industrial parks, medical facilities, manufacturing facilities, and master-planned resort and residential communities. Since its inception in 1968, Midway has created projects of distinction, aesthetic relevance and enduring value for its investor partners, clients and local communities.
SUBSCRIBE
Subscribe to Midway’s News Feed
MEDIA CONTACT
Erin Sabo
(248) 258-2333
[email protected]