SOUTHFIELD, Mich., January 20, 2011—Graham Beatty has joined Michigan-based Outside Hub, the largest and fastest growing vertical advertising platform reaching outdoor enthusiasts online, as an investment officer. Outside Hub CEO David Farbman made the announcement.
Beatty will build key metrics to track performance for producers and consumers of Outside Hub advertisements. He will also be responsible for new growth strategies including the acquisition of existing outdoor content and ecommerce websites.
“As Outside Hub continues to grow its online advertising and media portfolio, we are continuing to expand our team, depth of resources and service offerings,” said Farbman. “Graham not only has experience in acquisitions and business development, but will be an asset in driving the success of Outside Hub and further developing the direction of the company.”
Prior to joining Outside Hub, Beatty served in prominent asset management and acquisition roles for Chicago-based LaSalle Investment Management, one of the world’s leading real estate investment managers, as well as Chicago-based Equity Office Properties. He attended Harvard University, where he earned a degree in economics.
Outside Hub has evolved into a fully-integrated, multi-platform multimedia provider, delivering unique advertising opportunities, marketing campaigns, fresh and compelling content, and a specialized suite of online resources that drives traffic, engages consumers and builds brands. An increasingly diverse and robust range of resources has helped Outside Hub become a leading industry innovator—establishing the Outside Hub network as a recognized content source for all things outdoors online. The company reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, powersports and boating communities.
Founded in 2007 by David Farbman, Outside Hub is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 websites, Outside Hub offers a complete suite of services including traditional display ads; customized ad services, including email blasts, widget placements, dedicated forum threads, surveys and sweepstakes, etc.; editorial content; optimization and reporting; campaign targeting and creative services. Outside Hub is headquartered in Southfield, Mich. with offices in Chicago, Ill., Minneapolis, Minn. and New York, NY. For more information, go to www.outsidehubmedia.com.