LaVida Massage Expands Franchise Operations to Raleigh-Durham, North Carolina

HOWELL, Mich., August 26, 2009 — Howell, Mich.-based LaVida Massage, a high-quality massage and wellness franchise, is expanding business operations to the Raleigh-Durham area of North Carolina. The announcement was made today by LaVida Massage Founder John Hoose.

Pinpointing the Raleigh-Durham area as one abundant with possibilities, Hoose saw the perfect opportunity to extend his successful LaVida model to another area of the Carolinas. Founded in 2007 in Brighton, Mich, LaVida has grown to occupy several locations across the country. Each having received a remarkable response from customers, North Carolina Master Developers Bill Holden and Larry Shifflett were inspired to launch and oversee regional LaVida franchise development in Raleigh-Durham. The men opened the doors to their individual location in Clemmons, N.C. earlier this year.

“It has been a joy to see our site meet the consumer demand for massage and facial services in the area,” said Holden. “Today, more than ever, people are prioritizing healthy living and personal well being; we’ve seen it firsthand. It’s exciting to support the franchise development in the Raleigh-Durham area as more prospective franchisees discover the benefits of working with LaVida.”

LaVida Massage is currently looking for business partners to run their own location in Raleigh. Franchising with LaVida presents an opportunity for senior-level corporate managers, for those unemployed due to recent job loss, and also for those looking to start their own business. Owning a LaVida Massage center is an avenue for driven individuals to advance their careers to the next level or to put years of skills and knowledge back to work after being hit hard by the economic decline. Franchise operators can take comfort in knowing that LaVida Massage holds an established place among businesses nationwide and offers a customer-recommended, service-based system with low overhead costs.

Perhaps the greatest incentive for opening a LaVida Massage franchise is that franchisees work for themselves. Additional benefits include a customized franchisee support program, one-on-one training for new franchisees, assistance in finding a location, on-site start-up support, cutting-edge Web-based operational software and marketing assistance. LaVida Massage marketing materials are provided to promote the business locally, while franchisees gain the competitive edge and reap the benefits of the overall marketing budget and collaborative expertise used in regional or national marketing.

“LaVida offers such value in massage and therapeutic services that it has the ability to seamlessly transition into Raleigh-Durham,” said Hoose. “With the health and wellness industry virtually untouched by the negative economic effects of the recession, LaVida is an attractive option for prospective franchisees looking to operate a previously proven model of success with low overhead costs and corporate start-up support.”

For more information about franchise opportunities with LaVida, visit www.lavidamassagefranchise.com/ or call Bill Holden at (336) 766-7753.

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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