Easton Town Center Opens Next-Generation Build-A-Bear Store

Easton’s store only tenth in 400-plus-store chain to implement new model 

COLUMBUS, Ohio, July 9, 2013 – Build-A-Bear Workshop Inc. has relocated and opened its next-generation model in Easton Town Center’s new family-friendly district, Fenlon Square. Easton’s new Build-A-Bear location is one of 10 worldwide.  Easton Town Center co-developers Steiner + Associates and The Georgetown Company made the announcement.

The digitally advanced store has added features to make the bear-building experience more seamless and interactive, including a “Love Me” station where children can choose personality traits for their bears on touch screens; a “Hear Me” station where one of 75 sound chips can be loaded with animal noises or popular music; and a “Fluff Me” station where children can “wash” their bears. The bears also include barcodes, which automatically track all features added to the bears, and add points directly into customers’ loyalty accounts.

The new Build-A-Bear opened across the street from the brand-new American Girl store in Easton’s Fenlon Square. The 40,000-square-foot district boasts a wide range of child-friendly, family-centric retail offerings, as well as an interactive fountain featuring sculptures of flowers, frogs, turtles, fish, birds and more.

To download a photo of the new Build-A-Bear store, please click the image below:

ABOUT EASTON TOWN CENTER

Easton Town Center, located in the heart of Easton, was co-developed by The Georgetown Company, Steiner + Associates and Limited Brands. Opened in June 1999, Easton is a 1.7 million-square-foot “New Urban” shopping center that features pedestrian-friendly streetscapes, open-air gathering spaces, fountains and parks for children, in addition to nearly 200 best-of-class retail, entertainment and dining tenants. With every season, Easton’s pedestrian-friendly common areas, parks and fountains serve as host for children at play, live music, dance, art fairs, celebrity appearances, carriage rides and many other community activities. www.eastontowncenter.com.

ABOUT STEINER + ASSOCIATES

Founded in 1993 and headquartered in Columbus, Ohio, Steiner + Associates specializes in the creation of economically dynamic mixed-use developments and market dominant destinations. Accomplished in development, property management, financing, and leasing, the company continues to challenge and expand conventional wisdom with regards to the development and sustainability of mixed-use environments.  To date, Steiner + Associates has completed more than $1.7 billion of projects comprising 7.4 million square feet of retail and mixed-use development, including Easton Town Center in Columbus, Ohio; Zona Rosa in Kansas City, Missouri; Bayshore in Milwaukee, Wisconsin; The Greene in Dayton, Ohio; Peninsula Town Center in Hampton, Virginia; among others. For more information, visit www.steiner.com.

MEDIA CONTACT:

Stephanie Cosby
248.258.2333
scosby@identitypr.com