Increased industry-wide sales prompt Michigan-based company to diversify product line
PLYMOUTH, Mich., November 18, 2014—Plymouth, Mich.-based Absopure, a family-owned company that has been bottling and delivering fresh, all-natural Michigan spring water for more than 100 years, announced today it has introduced three new flavors of its Cap10 All Natural Sparkling Mineral Water product line: black cherry, orange mango and pineapple coconut. Absopure’s Director of Marketing, Frank Zolenski, made the announcement.
Cap10 All Natural Sparkling Mineral Water is an unsweetened, calorie free, no artificial anything refreshment available in 20oz and one-liter bottles at many Michigan grocery retailers and specialty stores. Current Cap10 flavors that allow consumers to Ditch the Sugar, Not the Taste™ include: natural, lemon, lime, lemon-lime, wild berries, cherry-raspberry and cranberry-lime.
While Absopure has been producing Cap10 for more than 30 years, the introduction of these new flavors represents a renewed focus by the company on its diverse product portfolio beyond the all-natural Michigan spring water it is recognized for regionally and nationally. Reports from Nielson and Information Resources Inc. show mounting demand for sparkling water products with sales for these sought-after products increasing 29 percent in 2012 and 32 percent in 2013, which also prompted the company to expand its flavor offerings.
“Absopure prides itself on listening to our customers and innovating to always be a part of their evolving hydration and lifestyle needs,” said Zolenski. “Cap10 is a healthy alternative for people who prefer a little flavor and carbonation in their beverages but still want the benefits of mineral water and an all-natural product”
This new flavor launch adds to an exciting year for Absopure, which launched a partnership with the Michigan Economic Development Corporation’s award-winning Pure Michigan campaign in March that leverages co-branding to promote Absopure’s long history and commitment to the state and the unique and beautiful elements Michigan has to offer residents and visitors.
Plymouth, Mich.-based Absopure, one of the top 10 water companies in the United States, founded in Detroit in 1908, makes and distributes bottled water and water cooler products (including natural spring, steam-distilled, purified, Cap10 sparkling mineral and natural fluoride infant water). Absopure also offers coffee as part of its home and office refreshment delivery services in the Midwest, and is a leader in recycling plastic bottles. For more information visit www.absopure.com.