Absopure and Pure Michigan to Kick Off Second Year of Partnership

Absopure Celebrates New Winter Packaging with Northern Michigan Winter Getaway to Boyne Mountain

PLYMOUTH, Mich., Feb. 9, 2015—Plymouth, Mich.-based Absopure, a family-owned company that has been bottling and delivering fresh, all-natural Michigan spring water for more than 100 years, is kicking off its second year partnership with the Michigan Economic Development Corporation (MEDC) and award-winning Pure Michigan campaign with new winter packaging and a Northern Michigan Winter Getaway to Boyne Mountain. Absopure’s Director of Marketing, Frank Zolenski, made the announcement.

Absopure first launched its partnership in 2014 with the MEDC through a powerful and highly visible, co-branded packaging campaign with Pure Michigan to tout the state as a great place to live, work and play, as well as celebrate Absopure’s century-old Michigan roots.

To welcome the winter season in Michigan, the company has updated the look of the packaging of its 24 and 35 packs of Absopure Natural Spring Water. The new winter packaging reflects the natural beauty of Michigan and features imagery of scenic, snow-covered landscapes.

“Absopure is a long-standing Michigan company and this co-branding initiative is a fun and effective way to continue to spread awareness of the Pure Michigan brand to consumers throughout the Midwest,” said David West, Vice President of Travel Michigan, part of the MEDC. “With diverse and unique winter recreation opportunities found across the state, this new packaging is a strong reminder that there is no better place to take a snow day than in Pure Michigan.”

As the new packaging begins to hit grocery store shelves across the Midwest, Absopure is celebrating by giving away a Northern Michigan Winter Getaway to Boyne Mountain. This getaway is complete with a Ski, Stay and Splash Package for a family of four, including two night’s lodging in the Clock Tower Lodge at Boyne Mountain Resort with breakfast, two-day unlimited lift tickets for four, plus two-day waterpark passes to Avalanche Bay, Michigan’s largest and best indoor waterpark. The winner will experience and enjoy all that Michigan’s winter wonderland has to offer. To enter for your chance to win, visit the Absopure (un)Filtered blog.

“Boyne Mountain embodies all the natural beauty Michigan has to offer each winter,” said Zolenski. “This giveaway is a chance to say thank you to our loyal customers who continuously support both Absopure and the state of Michigan.”

For more information on the new Absopure winter packaging, visit www.absopure.com/blog.

About Absopure

Plymouth, Mich.-based Absopure, one of the top 10 water companies in the United States, founded in Detroit in 1908, makes and distributes bottled water and water cooler products (including natural spring, steam-distilled, purified, Cap10 sparkling mineral and natural fluoride infant water). Absopure also offers coffee as part of its home and office refreshment delivery services in the Midwest, and is a leader in recycling plastic bottles. For more information visit www.absopure.com.

About Pure Michigan

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy. For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

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Absopure Contact: Rachel Bonello

248-258-2333

rbonello@identitypr.com

 

MEDC Contact: Michelle Grinnell

517-241-0251

grinnellm@michigan.org