NOVI, Mich., Aug. 6, 2014 — The Choon’s Design patent for its Rainbow Loom® rubber band bracelet making kit has been validated after an unsuccessful challenge by LaRose Industries, maker of the Cra-Z-Loom. Following a review, the United States Patent and Trademark Office confirmed that the Rainbow Loom’s creator Cheong-Choon Ng is deserving of U.S. Patent 8,485,565, granted in July 2013. John Siragusa, patent attorney for the Rainbow Loom at Carlson, Gaskey & Olds, made the announcement.

The specific patent in question involves Choon’s innovative design for the Rainbow Loom’s Brunnian link making device, which is used to create brightly colored bands into customizable bracelets. This outcome allows his company, Choon’s Design, to better defend their intellectual property against imitation kits that have flooded the market following the Rainbow Loom’s incredible success.

Continue Reading