Fueled by a spirit of adventurous thinking and a culture of investigation, critical analysis and strategic design, the innovative designs of ROSSETTI have revolutionized the fan experience and economics of arena design. For the introduction of The Inverted Bowl by ROSSETTI, Identity designed and developed a dynamic microsite and engaging e-book—disseminating a wealth of statistical research and cutting-edge design strategy for an audience of  investors, building industry insiders and entertainment venue enthusiasts.