Katie HigginsSenior Account Executive, Media Relations & Marketing

Katie Land, Account Executive, Media Relations and Marketing- Identity PR
Resourceful Expressive Wordsmith

As an senior account executive, Katie is responsible for driving research, writing, marketing and media relations initiatives for clients. She holds a master’s degree in liberal arts from Oakland University and a bachelor’s degree from Central Michigan University.

With a background managing news for high-profile universities, non-profits and media outlets, Katie has written hundreds of news stories and impactful magazine features, and brings experience overseeing marketing, fundraising and social media campaigns.

An avid traveler, Katie has lived in Prague and Beijing and traipsed across North America, the rim of Africa, bits of Europe, and pieces of Asia. A voracious reader and writer, Katie is the author of an unpublished historic fiction novel set in turn-of-the-century Paris, and is currently at work on her second novel.

What motivates me:

Words are powerful – they have the ability to transform culture, evoke emotion and capture a feeling. I love finding the right set of words to bring a compelling story to life.