Charlotte Scott is a Social Media Apprentice at Identity, where she analyzes media and digital trends to create productive, engaging content with intentional strategy. She is passionate about community connection and management, and maintaining strong brand continuity across platforms and disciplines. Charlotte hopes to develop effective, data-driven strategies to support Identity’s clients while strengthening her content management skills across the board.
She is a recent graduate of Michigan State University, where she majored in advertising management and minored in advertising analytics and public relations. During her time at MSU, Charlotte served as Chapter President for Pi Beta Phi Fraternity for Women, was on the account team for the American Advertising Federation’s National Student Advertising Competition, and supported peers as a mathematics learning assistant. In addition to participating in various extracurricular activities during her studies, Charlotte worked as an account management intern at Philadelphia agency Chatterblast Media and a digital marketing intern at United Wholesale Mortgage.
When she isn’t working the front desk or cycling at Revolve Cycling Studio, Charlotte can be found catching up on her favorite influencers’ vlogs or spending quality time with her friends and family.
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