Andrea Pecoraro ConradAccount Director, Special Projects

Passionate Positive Precise

Andrea Conrad (formerly Pecoraro) is an account director with Identity’s social media team. In her role, she focuses on managing and implementing client programs and developing social media strategies that generate awareness and engage target audiences.

Outside the office, Andrea serves as a board of directors member, membership and hospitality co-chair for PRSA Detroit, promoting local professional development events for the Detroit PR community.

After work, Andrea enjoys being a socialite at professional development events, volunteering for the Michigan tourism industry and making people laugh.

In her spare time, you’ll often find Andrea playing outside, at yoga, spending time with family and friends, planning events, or working on #PositivePecs.

Andrea earned a Bachelor of Applied Arts degree in integrative public relations and commercial recreation with an emphasis on event planning from Central Michigan University.

What motivates me:

I love hitting deadlines, seeing the results of our marketing programs and guiding a project through from start to finish. I’m also a fan of correctly formatted documents.