Uptown Film Festival Retains Identity

BINGHAM FARMS, Mich., February 21, 2011 – Bingham Farms, Mich.-based Identity Marketing & Public Relations, a fully integrated public relations agency, announced today the addition of the Uptown Film Festival, established in Birmingham, Mich., to its growing client roster. Identity partner Mark Winter made the announcement.

The Uptown Film Festival (UFF) is a celebration of the Michigan film industry and, in particular, productions created entirely, or in part, within the state. It was established by leaders in the Michigan film industry and will be held annually to recognize the industry and individuals’ accomplishments within the state. Since the Michigan Film Incentives were adopted in 2008, over 7,000 production jobs have been created, in addition to the 4,000 acting jobs for extras and day players. The film industry is one of the fastest growing sectors of Michigan’s economy. For more information on the UFF, please visit www.uptownfilmfestival.com.

Identity is a fully integrated public relations agency leveraging creativity, talent, relationships and technology to drive strategic communications programs that leave a mark. Founded in 1998, the company provides strategy, counsel and execution in the areas of marketing, public relations, design and new media. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.