Three Media Relations Specialists Join Identity Team
By: Katie Higgins
Integrated public relations firm adds Rachel Bonello, Brenna Schafer and Morgan Mark as account assistants
BINGHAM FARMS, MICH., May. 15, 2015—Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that it has added Rachel Bonello, Brenna Schafer and Morgan Mark to its Media Relations and Marketing team. Identity founding partner Mark Winter made the announcement.
“At Identity, the foundation of our work is to develop marketing and communication strategies for our clients that create awareness, drive credibility and engage target audiences,” Winter said. “Rachel, Brenna and Morgan each bring a level of professionalism and energy to their work that will enhance our growing team of media relations and marketing specialists.”
As account assistants, all three will be responsible for research, copywriting, marketing and media relations, marketing and account management support for the firm’s diverse portfolio of clients in Michigan and nationally.
Prior to joining Identity, Bonello worked as a social media and public relations associate for East Lansing-based agency Michigan Creative, where she developed and managed content for multiple clients. She earned a bachelor’s degree from Michigan State University in communication with a specialization in public relations. Schafer is a graduate from Western Michigan University with a Bachelor of Arts in public relations. Her previous experience includes a position as a public relations coordinator at CKC Agency and an intern at Rock Ventures in downtown Detroit. Mark originally joined Identity as a marketing and media relations intern in early 2015 and was promoted to the role of account assistant in May. She earned her bachelor’s degree in public relations from Wayne State University.
For more information about Identity and its approach to integrated public relations, please visit identitypr.com.
Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit www.identitypr.com.