BINGHAM FARMS, Mich., October 12, 2006—Northbrook, Illinois-based Jaffe Companies has retained Identity Marketing & Public Relations to handle the company’s regional and national media relations, specifically the development of its new lifestyle center, The Arboretum in South Barrington, Illinois. The announcement was made by Identity principals Paul Kesman and Mark Winter.
The Arboretum of South Barrington is a 600,000 sq. ft. open-air lifestyle center premiering in Summer 2008. The center will be home to an upscale mix of fashion apparel brands, home furnishings retailers and restaurants.
The Arboretum is being developed by the nationally recognized firm, The Jaffe Companies. Company President Michael Jaffe has been developing retail projects in Illinois and Texas for more than 24 years and has been instrumental in bringing more than three million square feet of quality retail development to the national market during that time.
Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include automotive, professional services, insurance, real estate, transportation, technology, financial, hospitality and manufacturing.