The iGroup Retains Identity

BINGHAM FARMS, Mich., August 13, 2009—Southfield, Mich.-based The iGroup has retained the services of Bingham Farms, Mich.–based Identity Marketing & Public Relations to provide public relations and marketing support and counsel. The announcement was made by firm principal Mark Winter.

The iGroup is Michigan’s premier model and talent agency that leads the state in representing exclusive union talent for SAG and AFTRA. With more than 10 years of experience, the agency’s expansive resume consists of the highest caliber talent in the region. The iGroup’s specialties span a range of industries, including film, television and commercial productions; voice over projects; auto and trade show events; print advertising campaigns and fashion shows. From actors to broadcast veterans, product specialists to fashion models, The iGroup is the go–to agency for advertisers and casting directors. Recently, the company has secured roles for its exclusive actors in many of the major films in Michigan, such as Stone, The Irishman, Flipped, Gran Torino, Whip It, Up In The Air, Gifted Hands, Intent, Butterfly Effect 3, Demoted, Youth in Revolt, High School and Miss January. The iGroup also exclusively represents both Miss Michigan U.S.A. and Miss Teen Michigan U.S.A. For more information, please visit www.theigroup.com.

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit identitypr.com.