Tax Appeal Team Retains Identity

BINGHAM FARMS, Mich., March 29, 2010 — Bingham Farms, Mich.-based Identity, a fully integrated public relations agency, announced today that it has added Southfield, Mich.-based Tax Appeal Team LLC to its growing client list. The announcement was made by firm principal Mark Winter.

Founded in 2009, Tax Appeal Team offers True Tax, an innovative and intuitive online service that assists homeowners in appealing, and ultimately lowering, their property taxes. This unique program combines expert guidance and powerful resources to provide homeowners with a strategic road map to challenge inaccurate or inflated property valuations. True Tax utilizes a step-by-step video tutorial system that prepares users to present a strong property tax appeal case to the board of review and/or Michigan Tax Tribunal. For more information, please visit www.taxappealteam.com.

Identity is a fully integrated public relations agency leveraging creativity, talent, relationships and technology to drive strategic communications programs that leave a mark. Founded in 1998, the company provides strategy, counsel and execution in the areas of marketing, public relations, design and new media. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit www.identitypr.com.