Strength Capital Partners Retains Identity

BINGHAM FARMS, Mich., October 19, 2007 ? Birmingham, MI-based Strength Capital Partners (SCP) has retained the services of Identity Marketing & Public Relations to provide marketing and public relations services and support. The announcement was made by firm principal Mark Winter.

SCP is a private equity firm specializing in acquiring companies and providing late stage growth capital to Middle Economy? businesses throughout the greater Midwest. Target companies generally have $20 – $200 million in annual revenue. SCP considers a wide range of industries for investment opportunities. Specific areas of interest include manufacturing, distribution, industrial and financial services, energy, infrastructure and consumer products. For more information on SCP, please visit www.strengthcapital.com.

Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include financial, professional services, insurance, real estate, transportation, technology, automotive, hospitality and manufacturing.