Richfield Hospitality Retains Identity

BINGHAM FARMS, Mich., April 1, 2007—Greenwood Village, Colorado-based Richfield Hospitality has retained Identity Marketing & Public Relations to handle the firm’s regional and national media relations. Identity principals Paul Kesman and Mark Winter made the announcement.

Richfield Hospitality is a national hotel management and revenue enhancement firm that currently oversees 29 hotels across the country.

Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include financial, professional services, insurance, real estate, transportation, technology, automotive, hospitality and manufacturing.