RDC Retains Identity
By: Jennifer Carey
BINGHAM FARMS, Mich., February 17, 2009 —Birmingham, Mich.-based RDC has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide branding, marketing and public relations support and counsel. The announcement was made today by firm principal Tom Nixon.
RDC is a global leader in developing innovative learning environments that reinvent the learning experience, rendering the traditional training paradigm obsolete. RDC’s proprietary Knowledge Optimization solutions cost-effectively capture, quantify, engineer and transfer enterprise-, site-, process- and job-specific knowledge. The customized knowledgebases created allow companies to secure the subject matter expertise currently being lost through skilled work force attrition, replicate best practices across the enterprise, ensure regulatory compliance, and overcome training resource limitations.
Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.