RCS Real Estate Advisors Retains Identity

BINGHAM FARMS, Mich., February 27, 2012 – Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that is has added RCS Real Estate Advisors to its growing client roster. Identity Managing Partner Mark Winter made the announcement.

New York-based RCS Real Estate Advisors specializes in analyzing real estate portfolios, reducing occupancy costs and expanding footprints. Key transactional services include portfolio assessments, renewals, lease restructuring, terminations, dispositions and site selection. RCS also goes beyond the initial transaction to provide continuous management of a portfolio, ensuring the real estate performs at its optimal level.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit identitypr.com.