LEGOLAND® Discovery Center Michigan Retains Identity

BINGHAM FARMS, Mich., March 31, 2016—Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that it has added LEGOLAND® Discovery Center Michigan to its growing client roster. Identity Founding Partner Mark Winter made the announcement.

Leading up to the grand opening, Identity partnered with LEGOLAND® Discovery Center Michigan to provide expert guidance in the areas of media relations, marketing and social media. The partnership will continue post-opening with an ongoing strategic communications program.

“Our team of specialists is committed to delivering great work to meet our clients’ unique business needs,” said Winter. “Partnering with LEGOLAND® Discovery Center Michigan is a great opportunity to represent this prominent international brand that is rapidly expanding and introduce the first-to-market attraction in Michigan.”

Located in Auburn Hills, Mich. at Great Lakes Crossing Outlets, LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction featuring more than one million LEGO® bricks, two LEGO® rides, 4D cinema and a large children’s play area.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit www.identitypr.com.