Kristi Wysocki and Shannon Mason Join Identity

, Posted on Aug 28

BINGHAM FARMS, Mich., August 28, 2012 – Kristi Wysocki and Shannon Mason have joined Bingham Farms, Mich.-based Identity, an integrated public relations firm, as a senior account assistant and account assistant, respectively. Managing Partner Mark Winter made the announcement.

In these roles, Wysocki and Mason will provide research, copywriting, media relations, marketing and account management support, as well as contribute to the development of strategic communication programs for Identity clients.

Prior to joining Identity, Wysocki worked at Dearborn, Mich.-based Team Detroit, Ford’s agency of record. Specifically, she worked on the national TV and print brand team for Fusion, Focus Electric and C-MAX vehicle lines and Ford’s ‘Go Further’ campaign.

Wysocki graduated from Albion College with a Bachelor of Arts degree in communication studies and journalism. She then attended Michigan State University and earned a Master of Arts degree in public relations.

Mason began her career as a public relations assistant at Pontiac, Mich.-based Grace Center of Hope, a nonprofit organization dedicated to helping the homeless. In this role, Mason co-lead the media relations and social media efforts, in addition to developing events for the nonprofit.

Mason graduated from Oakland University with a Bachelor of Arts degree in communications and public relations. She also earned a broadcast degree from Specs Howard School of Media Arts.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit