InStar Services Group Retains Identity

BINGHAM FARMS, Mich., July 21, 2010 — Bingham Farms, Mich.-based Identity, a fully integrated public relations agency, announced today that it has added Troy, Mich.-based InStar Services Group to its growing client roster. Identity partner Mark Winter made the announcement.

With 18 offices and response centers located throughout the United States, InStar is a leading nationwide provider of disaster recovery services. Specializing in restoration, reconstruction and technical services, InStar provides a single-source solution for businesses and homeowners who have been plagued by any catastrophe, natural or man-made. For more information, visit www.instarservices.com.

Identity is a fully integrated public relations agency leveraging creativity, talent, relationships and technology to drive strategic communications programs that leave a mark. Founded in 1998, the company provides strategy, counsel and execution in the areas of marketing, public relations, design and new media. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.