BINGHAM FARMS, Mich., January 2, 2012 – Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced that Identity Social Media Strategist Nikki Little will serve as the moderator for Fashion Group International (FGI) Detroit event, “Social Media for the Fashion and Beauty Industries.”
The event will be hosted at ICON Salon in Troy on Thursday, January 19 from 6:30 p.m. to 8:30 p.m. After hearing about her social media expertise in the Detroit area, FGI Detroit invited Little to moderate a discussion on how the fashion and beauty industries can leverage social media to boost brand awareness.
As a social media strategist with Identity, Little focuses on integrating social media strategy with traditional communications efforts to help companies build brand awareness, create new customer relationships, monitor relevant online dialogue and engage in direct conversation with online audiences.
The Fashion Group International is a global, non-profit, professional organization with over 5,000 members in more than 30 chapters around the world. FGI represents all areas of the fashion industry including apparel, accessories, beauty and home. The Detroit area chapter is the leading professional fashion organization in metro Detroit, dedicated to promoting and fostering business for the fashion and lifestyle industries.
Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit identitypr.com.