BINGHAM FARMS, Mich., January 9, 2012 – Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced that Identity Social Media Director Brandon Chesnutt and Identity Social Media Strategist Nikki Little will be featured speakers at the PRSA Detroit program entitled, “Social Media Case Studies: Measuring Success in Business-to-Business and Business-to-Consumer Programs.”
The event will be hosted at Cliff Bell’s in Detroit on Tuesday, January 31 from 8 a.m. to 9:30 a.m. Chesnutt and Little will present on how to measure success business-to-consumer (B2C) social media programs. Identity client Michelle Gilbert from Verizon Wireless will join them to present a B2C case study specific to Verizon.
As Identity’s social media director, Chesnutt is responsible for directing the firm’s new media practice group, as well as providing clients with strategic counsel and support. He regularly works with organizations of all sizes, ranging from startups to national consumer brands, to help them navigate the social web and integrate new technology into their business operations.
As a social media strategist with Identity, Little focuses on integrating social media strategy with traditional communications efforts to help companies build brand awareness, create new customer relationships, monitor relevant online dialogue and engage in direct conversation with online audiences.
The Detroit Chapter of the Public Relations Society of America (PRSA) was established in 1947 and is now the premier organization for Southeast Michigan public relations professionals – who represent business and industry, agencies, solo practitioners, associations, non-profit organizations and government entities.
Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit identitypr.com.