Identity Hires Three New Employees To Accomplished Team

, Posted on Jan 30

BINGHAM FARMS, Mich., January 30, 2017 – Bingham Farms, Michigan-based Identity, an integrated public relations firm, announced today that Jordynn Barnes, Anastasia Newton and Lindsay Wyskowski have joined their social media and media relations and marketing teams. Identity President Mark Winter made the announcement.

“At Identity, our greatest assets are our team members”, said Winter. “We continue attracting and retaining top talent due to our engaging, challenging, supportive and team-oriented mentality. The recent resurgence of Detroit has added to attracting new employees with two of our new hires, Anastasia and Lindsay, moving back from big cities to get involved. The diverse industry experience and skillsets that Jordynn, Anastasia and Lindsay all possess ensure an outstanding experience and measureable results for our clients.”

As an account assistant on Identity’s social team, Barnes is responsible for writing editorial calendar copy and crafting blog posts, as well as monitoring and supporting clients’ social channels. Joining the media relations and marketing team are Newton and Wyskowski. As an account assistant, Newton is responsible for conducting research, copywriting, marketing and media relations support for the firm’s clients. As an account executive, Wyskowski is responsible for crafting and executing strategic communication initiatives and cultivating client and media relationships.

Prior to her role at Identity, Barnes worked at agencies small and large and for clients in the automotive, travel, construction, retail and government industries. She earned a Bachelor of Science degree in business and public relations from Ferris State University.

Newton served as a publicist and manager for Lizzie Grubman Public Relations and Management in New York City before starting at Identity. There she managed the day-to-day needs of her clients through media support, communications and events throughout the tri-state area. She graduated with a Bachelor of Business Administration degree from LIM College in marketing with a minor in event planning.

Wyskowski previously spent eight years with USA Triathlon, where she managed media and communications strategies for organizational programming and national events, covering triathlon events around the globe. Wyskowski graduated with a Bachelor of Applied Arts in sports management with a minor in recreation from Central Michigan University and a Master of Professional Studies in public relations and marketing from the University of Denver.

For more information about Identity and its approach to integrated public relations, please visit
Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit