Identity Earns Prestigious APEX 2016 Award of Excellence

BINGHAM FARMS, MICH., Oct. 15, 2016 — Bingham Farms, Mich.-based Identity, an integrated public relations firm, has announced that its team was awarded the 2016 Apex Award for Publication Excellence, which is based on superb quality in graphic design, editorial content and the ability to achieve overall communications excellence. The Award of Excellence recognizes exceptional entries in each of the individual categories. Identity President Mark Winter made the announcement.

The APEX 28th Annual Awards for Publication is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and websites by publishers, editors, writers and designers. Communications Concepts, Inc. sponsors the APEX Awards, and advises professionals who write, edit and manage business communications on best strategies and practices. Out of the 1,634 overall entries that were evaluated, Identity was one of five in their subcategory of Design and Layout due to their creative efforts and exceptional work for Detroit Country Day School’s 2014-2015 Annual Report.

“We are honored that our creative accomplishments have been recognized with such an esteemed award. Our team consistently shows passion and creativity, and an understanding of how to expertly bring brands to life in a visually and verbally engaging way,” said Winter. “We pride ourselves on delivering the highest quality work to ensure that we are fulfilling the clients’ vision and unique business needs. Integrated public relations is more than just an ad, brochure or a mention in the newspaper. It’s the modification of our clients’ outlooks and how to better tell their story to impact their business goals.”

The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.

Detroit Country Day School offers students from preschool through high school an exemplary education rooted in academic rigor and a commitment to the full development of each student’s potential. The school is an independent, coeducational, non-denominational, college preparatory school nationally recognized for excellence in academics, athletics and the fine and performing arts.

For more information about Identity and its approach to integrated public relations, please visit identitypr.com.