IAHI, Intercontinental Hotels Owner Association, retains Identity
By: Jennifer Carey
BINGHAM FARMS, Mich., February 12, 2008—Atlanta-based IAHI has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide marketing and public relations support and counsel. The announcement was made by firm principal Paul Kesman.
IAHI is the owners association for InterContinental Hotels. With more than 3000 members, IAHI is considered one of the most established membership associations in the hospitality industry, representing franchisees from a broad spectrum of hotels within the IHG family of brands, including Crowne Plaza® Hotels and Resorts, Hotel Indigo®, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, and Candlewood Suites®..
Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit www.identitypr.com.