Crossman & Company Retains Identity

BINGHAM FARMS, Mich., March 23, 2007—Orlando, Fla.,-based Crossman & Company has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide marketing and public relations support and counsel for its master-planned community, The Villages. The announcement was made by firm principals, Tom Nixon, Paul Kesman and Mark Winter.

The Villages is the largest single-site mixed-use development in the United States, spanning over 25,000 acres in three adjoining counties in Central Florida. Family-owned and operated for more than 40 years, The Villages is currently home to more than 64,000 residents, with a projected build-out of more than 100,000 by the year 2010.

The largest third-party retail leasing and management company in Central Florida, Crossman & Company currently oversees a real estate portfolio of approximately four million square feet valued in excess of $600 million.

Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include financial, professional services, insurance, real estate, transportation, technology, automotive, hospitality and manufacturing.