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Brandon Chesnutt Tackles Workplace Social Media in Crain’s


By: Jennifer Carey

Excerpt from Laura Blodgett of Crain’s Detroit Business

“Thinking about banning Facebook? Give it a second thought”

…”If you give employees the opportunity to talk on behalf of the brand with some basic guidelines for engaging online, you’ll find that some of the most passionate and vocal fans of an organization—regardless if it’s a start up, second stage or Fortune 500 company —(are) its employees,” said Brandon Chesnutt, social media director at Identity Marketing & Public Relations in Bingham Farms…

To view the full Crain’s article, click here.

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