Atlas Oil Company and Carbon Media Group Retain Identity

 BINGHAM FARMS, Mich., May 13, 2014 — Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that it has added Atlas Oil Company and Carbon Media Group to its growing and diverse client portfolio. Identity Managing Partner Mark Winter made the announcement.

Experts at developing strategic communications programs for a host of clients across a variety of industries, Identity is partnering with Atlas Oil Company to provide expert guidance in the areas of media relations, marketing and social media, while Carbon Media Group has retained Identity for media relations and marketing services.

“Since our founding, Identity’s team of disciplined specialists are focused on changing the course of history for each of our clients through media relations, digital strategies and creative marketing tailored to meet their unique business needs,” Winter said. “We are pleased to add both Atlas Oil and Carbon Media Group to our growing client portfolio.”

Atlas Oil, based in Taylor, Mich., is a premier national fuel supply, logistics and services company delivering comprehensive solutions to customers throughout the distribution lifecycle, from crude oil exploration and production companies and refineries to retail gas stations and commercial end users nationwide. With operational excellence, a national network of premium relationships and industry leading safety standards, Atlas and its team of nearly 500 professionals are engaged in all areas of transportation, logistics and fueling, including bulk, fleet, event, onsite, emergency services and more.

Headquartered in Bingham Farms, Mich., Carbon Media Group is the largest producer of digital content for outdoor enthusiasts. Through its multi-channel digital ecosystem, Carbon Media Group is devoted to connecting brands with critical and growing audiences. In addition to its more than 500 websites for outdoor, action and agriculture enthusiasts, Carbon Media Group is the largest global sports network of channels on YouTube, and boasts a variety of outdoor-related programming on CarbonTV.com—a dedicated network of original, high-production-value video content not found anywhere else.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs.  Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit www.identitypr.com.