Art Van Furniture and Pinkerton Retain Identity

, Posted on Mar 23

BINGHAM FARMS, Mich., March 23, 2017—Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that it has added Art Van Furniture and Pinkerton to its diverse client portfolio. Identity Founding Partner Mark Winter made the announcement.

Identity is partnering with Art Van Furniture to provide expert guidance in the areas of media relations and marketing, as well as reporting services, while Pinkerton has retained Identity for media relations and social media services.

“Our team is focused on making a meaningful and measurable difference to change the course of history for each client,” said Winter. “As these companies look to grow their footprint, we are pleased to partner with them, utilizing our strong media relationships, social media skills, unmatched reporting tools and deep industry knowledge to help them leave a mark before their target audiences.”

Warren, Mich.-based Art Van Furniture is the Midwest’s largest furniture retailer and one of America’s largest furniture retailer operating more than 100 stores throughout Michigan, Ohio, Indiana, Illinois and Iowa, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, and Art Van Furniture franchise locations, as well as a full-service e-commerce website.

Based in Ann Arbor, Mich., Pinkerton is a leading provider of corporate risk management services—from security consulting and investigations to executive protection, employment screening and protective intelligence—to organizations around the world. Tracing its roots back to 1850, Pinkerton maintains an unmatched reputation for protecting clients and their assets.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit