This excerpt is from a byline written by Andrea Trapani in PR News.
“Craft and Pitch a Killer Local TV Package”
As industry and technology trends continue to influence and ultimately trickle down to local news affiliates, there seems to be a proliferation of more comfy couches, an increase in cable news-like guest appearances and those same multimedia enhancements. Thus, PR pros can mine new opportunities to communicate ideas while creating more efficient ways to leverage what could be considered “old” ideas. Because despite the new-age cable news flash, there remains valuable ways for PR pros to tell meaningful stories on the local front through strategically crafted television packages…
To view the full PR News article, click here.