BINGHAM FARMS, Mich., November 8, 2012 – Bingham Farms, Mich.-based Identity, an integrated public relations firm, announced today that Andrea Pecoraro has joined the firm as a social media strategist. Identity Managing Partner Mark Winter made the announcement.
In this role, Pecoraro is focused on integrating social media strategy with traditional communications efforts to help companies build brand awareness, create new customer relationships and grow their business. Prior to joining Identity, Pecoraro spent five years at Kresge Eye Institute, specializing in event planning, project management and strategic marketing. She is also co-chair for PRSA Detroit’s program committee, where she organizes and promotes local professional development events for the Detroit PR community.
Pecoraro earned a Bachelor of Applied Arts degree in integrative public relations and commercial recreation from Central Michigan University with an emphasis on event planning.
Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit www.identitypr.com.