detroit’s top marketing agency


With more than 25 years of marketing and PR experience, we’ve helped consumer and B2B companies generate awareness, fuel growth and leave a mark in Detroit and beyond.

At Identity, we understand how great marketing and PR motivates and moves people. We blend proven marketing, public relations and creative strategies with intentional campaign-style thinking to create big moments and even bigger outcomes.

As the Detroit marketing agency partner to more than 80 clients throughout the country, we leverage our in-depth expertise, technological prowess, trusted PR relationships with journalists and dedicated in-house creative team to build marketing programs that inspire change and deliver results.

Our marketing and PR agency capabilities encompass a wide-range of award-winning, end-to-end strategic communications services focused on the following:

Awareness & Reputation
Media relations, in-house communications, awards & speaking engagements, influencer marketing, events & activations, crisis communications

Marketing & Growth
Social media (paid & organic), advertising, media buying, lead & demand generation, CRM deployments, marketing automation, HubSpot maximization

Brand Strategy & Design
Big idea generation, campaign development, message & platform development, brand creation & logo design, creative services, website design & development

Thought Leadership & Content
Copywriting, photography, videography, thought leadership & content strategy


Identity also has a proven track record for helping national and international brands break into the Detroit and Michigan markets. We’ve supported national and global companies such as LEGOLAND Discovery Center, SEA LIFE Aquarium, WeWork, Stride K12, Disney on Ice, Monster Jam, CycleBar, Mod Pizza, Dunkin’, Verizon and AON to help localize their marketing and PR efforts, leading to a stronger presence in the area.

From managing day-to-day communications efforts to tackling complex marketing programming, Identity is the perfect Detroit marketing agency to help you elevate your visibility and awareness in Michigan and beyond.

about identity

Identity is the driving force behind public relations, marketing and creative moments that leave a mark.

By leveraging today’s Modern PR Mix—proven public relations strategies combined with best practices in marketing and creative design—we help our clients tap into the true value and power of strategic communications.

Headquartered in Birmingham with offices in Chicago and Tampa, Identity provides communications support and strategy to more than 80 clients located throughout the United States and around the world, including Motown Museum, Absopure, Hudsonville Ice Cream, Olga’s Kitchen, Nationwide Realty Investors, Verizon and more.

Identity is a member of the 2024 PRNEWS Agency Elite Top 100, a 2023 Ragan’s PR Daily Awards Finalist for Agency of the Year and a Ragan Top Places to Work in Communications honoree for three straight years. In 2022, we were recognized as the winner of Best Crisis Management Response at both the PRNEWS Platinum PR Awards and Ragan’s PR Daily Media Relations Awards, cementing our position as one of the nation’s leading crisis PR and issues management agencies.

who we work with

...and what they say

With Identity’s help, our 100-year-old brand entered the digital space with confidence. Identity’s team developed a comprehensive social media and blog strategy that maximizes our relationships with our partners, connects us with our customers across the country, and educates the public about our products and services.

Frank Zolenski, Marketing Director, Absopure

Let's Get To Work

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