Archive for the “Technology” Category

  • At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    Challenge: To support Verizon Wireless Midwest Area’s (MWA) growing need for its own online publishing platform, Identity designed and launched a region-based blog on Tumblr in 2011. When the interest in creating more original content grew, we proposed moving the blog from Tumblr to WordPress to better align with an editorial and storytelling strategy. At the time, we initiated a very basic design to test the viability of the idea. A few years (and more than 1,000 blog posts) later, the Verizon MWA team had seen the success they were looking for and decided they wanted to create a more robust design and interface to maximize the impact of the original content they were publishing on a daily basis.

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  • One of the great misconceptions about social media's place in the public relations (or marketing) arsenal is that it's only for the big consumer brands. "We're B2B, so social media isn't really right for us," goes the familiar refrain.

    But a quick test can turn this misnomer on its ear. Think about the last five significant sales your company closed, and select which of the following actually made the sale. Check all that apply:

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