Conferences and trade shows are a great way to showcase new products and services, learn about new trends in your industry and generally network with potential clients and partners. It’s also incredibly easy to get lost in the shuffle at these events and walk away feeling like you invested heavily in exhibition and sponsorship opportunities (not to mention travel and accommodations) with little to show for it.
So how can businesses better leverage their trade show investments for maximum impact? At Identity, we’ve helped a number of clients refine their trade show and conference strategy to make the experience more valuable and provide a better return on investment. Here are a couple tips:Continue Reading