Archive for the “Social Media” Category

  • We're only a few weeks in and 2018 is turning out to be an interesting year for marketers. Just last week, Facebook decided to drop a bomb and overhaul their popular News Feed feature, arguably the "heartbeat" of Facebook. Some marketers are viewing it as the News Feed Apocalypse, while other see it as a necessary evolution as the network continues to expand and grow.

    This video explains Facebook's reasoning for implementing the changes.

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  • You might not think an extra 140 characters would be too controversial, but Twitter’s recent decision to double the amount of available space in each tweet has sparked a ton of (sometimes heated) debate and discussion.

    The day that Twitter rolled out the new 280-character format, a client remarked that, “This must be like Christmas for your team!” My answer was that it’s either Christmas or Memorial Day. Because depending on your perspective, the move was either the greatest thing ever–or a time to lament and wonder what happened to the platform we’ve known and loved.

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