At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Black Friday continues to be the biggest shopping day of the year and serve as the unofficial kick-off to the holiday shopping season. With virtually every retailer looking to garner the attention of shoppers, separating companies from the rest of the pack has become increasingly difficult for retailers—making it that much more important to find unique ways to engage shoppers. We did just that with Brighton, MI based Green Oak Village Place (GOVP).

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