Archive for the “Retail and Restaurant” Category

  • Man speaking to group

    Conferences and trade shows are a great way to showcase new products and services, learn about new trends in your industry and generally network with potential clients and partners. It’s also incredibly easy to get lost in the shuffle at these events and walk away feeling like you invested heavily in exhibition and sponsorship opportunities (not to mention travel and accommodations) with little to show for it.

    So how can businesses better leverage their trade show investments for maximum impact? At Identity, we’ve helped a number of clients refine their trade show and conference strategy to make the experience more valuable and provide a better return on investment. Here are a couple tips:

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  • At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    After interviewing and vetting other public relations firms in southeast Michigan, U.K.-based Merlin Entertainments, the world’s second largest visitor attraction operator, selected Identity’s integrated public relations team as a partner to help launch its newest aquarium, SEA LIFE Michigan Aquarium, at Great Lakes Crossing Outlets in Auburn Hills, MI.

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