Archive for the “Retail and Restaurant” Category

  • Cooking segments on local news stations are a great way to highlight new menu features or restaurant items that may need an extra boost. They’re also a fun and high-energy opportunity to communicate key messages and activities going on in restaurant. But, pitching, securing and executing a cooking segment can be a tricky task. If the segment idea is not timely or relevant, it likely will not be selected for airtime. Moreover, if you’re not fully prepared or the details are not well thought out, there is a strong chance your segment will leave a bad taste in viewers’ mouths.

    While there are numerous aspects to consider when creating a masterful cooking segment, here are the four main ingredients that we’ve found crucially important:

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  • Join Us typed on paper

    Moz recently shared a Technorati report, which found that 31% of online shoppers are influenced by blogs. We all know using bloggers can be extremely valuable in reaching a more diverse audience, and in turn, can influence purchasing decisions.

    However, if you don’t carefully craft your blogger outreach efforts or do your research before creating a blogger relations program, you can easily damage relationships with influencers and fail to reach your desired audiences.

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