Cooking segments on local news stations are a great way to highlight new menu features or restaurant items that may need an extra boost. They’re also a fun and high-energy opportunity to communicate key messages and activities going on in restaurant. But, pitching, securing and executing a cooking segment can be a tricky task. If the segment idea is not timely or relevant, it likely will not be selected for airtime. Moreover, if you’re not fully prepared or the details are not well thought out, there is a strong chance your segment will leave a bad taste in viewers’ mouths.
While there are numerous aspects to consider when creating a masterful cooking segment, here are the four main ingredients that we’ve found crucially important:Continue Reading