Archive for the “Real Estate” Category

  • Pop-up retail marketing strategies

    Last week, I was lucky enough to escape the cold Michigan winter for a quick trip to Daytona Beach, Florida to speak at the inaugural Ancillary Retail Expo. Presented by our friends at France Media, the event covered the topic of ancillary income revenue streams in traditional and non-traditional shopping environments. Topics and exhibitors focused on specialty retail, sponsorship, pop-ups, marketing, experiential retail and entrepreneurship.

    With real estate and shopping center marketing a key part of our agency DNA, I jumped at the chance to share our insights, recommendations and predictions related to effective pop-up marketing. Additionally, I wanted to soak up as much knowledge as I could on ancillary retail trends and hot topics. Here are a few of my favorite tips and takeaways from the event:

    Continue Reading
  • Maximize Real Estate Tenant Announcements

    For real estate developers, new anchor and tenant announcements provide an ideal opportunity to provide the media with updates and keep your project and its progress in the forefront of public consciousness. Unlike the vision-driven and aspirational details that may be included in initial project announcements, the release of tenant information tends to be more transactional in nature.

    Understanding the key mechanics and subtleties involved with these announcements is important for real estate professionals and their marketing and PR teams who want to maintain media momentum and avoid costly or embarrassing missteps.

    Continue Reading