Archive for the “Real Estate” Category

  • ICSC’s December New York Deal Making Conference is a major industry event. For commercial real estate professionals, retailers, and a host of service and product providers, the conference serves as a springboard to the new year.

    This was my 25th New York Deal Making Conference in a row. Over the last quarter century, I’ve seen both the show and the industry evolve in remarkable ways.

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  • Whether they sell makeup, clothes, specialty food items or furniture, cool brands are thriving through pop-up shops. From the likes of Kylie Jenner and Kanye West, to start-up consumer brands like Rhone Apparel and Casper, pop-up shops are the best way to reach a younger market and stand out among competitors.

    While the topic of experiential marketing is nothing new for retail brands, the best practices continue to evolve. Today, pop-up shops are viewed by many as one of the hottest experiential marketing opportunities. In fact, retail marketing database PopUp Republic reported that the pop-up industry was valued at $50 billion in 2016.

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