Archive for the “Real Estate” Category

  • As we gear up for another trip to Las Vegas for the annual ICSC RECon Convention, the Identity team has been hard at work coordinating countless media meetings on behalf of more than a dozen clients. While most attendees will be at RECon to work deals, we'll be connecting shopping center developers and managers, as well as leasing teams, with journalists and media contacts from the biggest news and trade publications covering the industry.

    While a PR and visibility strategy for RECon can take on many forms, we always try to focus on three key tenants when preparing our clients for the biggest real estate conference of the year. Here are a few tips we think you should consider when building your PR program for ICSC RECon.

    Continue Reading
  • Identity has been highly involved in the commercial real estate business and real estate public relations since our founding more than 20 years ago. Our first clients were real estate developers, many of which are still clients today.

    A Changing Real Estate World

    Continue Reading