The right tools can help you boost your brand by cutting through the noise to reach your target audience and create greater visibility. That’s exactly why you should consider a paid media buy as a critical component of your next PR campaign.
Paid media buys were long considered taboo in public relations - something to shy away from in favor of traditional earned media. But the truth is, as the media landscape continues to evolve, paid media buys are an essential part of a robust PR program. Embracing this tactic puts your brand and your message front and center, giving a campaign the kick-start it needs to be successful.Continue Reading